As so many, our owner Luke created our first bottle of Eliquid with little means and big dreams for the industry.
Luke and three members of staff moved into a 2000sqft unit in Hyde (Greater Manchester). We all start small, don’t we.
Still small in production, we took our big hopes and created a bespoke Order Management System, that would be able to support hundreds of customers from brand design to invoicing.
To accommodate and ever growing business, we hired our first dedicated white-label accounts manager (hi, Ben!), which allowed us to develop new and exiting brands that are now staples with customers nationwide.
From October to then, our white-label customer base had grown to over 25 accounts, with over a hundred brands on our system. These customers where supported by our LIQUIDABLE team of 7 staff members.
We moved our business – and by then 10 members of staff – into a new 13,500sqft facility in Stockport, which we fully customised to our purpose. This enabled us to increase stock, reduce turnaround times and take on even more customers.
Having fully automated our TPD and shortfill lines with British machinery, we managed to increase our business capacity even more, making processes quicker and more fluent for our team and our customers.
Despite Covid-19, we continued to develop our business by supporting our existing partners and exponentially extending our customer base. Working cosely with suppliers, shops and by now over 15 members of staff, we became one of the few companies in our industry to not only continue supply but to improve business relations and customer satisfaction!
We expanded our TPD range to 55 flavours, in addition to our 100 flavour shortfill line. There truly is something for everyone here at LIQUIDABLE.
As the country eased the lock-down restrictions, we saw an incredible increase in business, both from our existing customers that we helped through 2020 as well as new businesses joining us. And through our new team of representatives across the UK we made our process for our Scottish, Welsh and Irish customers just that much easier.
Based on our relations with customers and their kind feedback, we re-branded LIQUIDABLE to truly represent what we stand for: Modern, Comprehensive and Approachable. This was most noticeable on our new Website and our Monthly Newsletter.