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TPD Regulations in the UK

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TPD regulations in the UK

TPD regulations in the UK

The TPD (Tobacco Products Directive) laws in the UK have a significant impact on the sale and use of e-cigarettes. These laws were put in place to help reduce the harm caused by tobacco use and ensure that vape products are manufactured and sold safely.


One of the main aspects of the TPD laws regarding e-liquid, is the restriction on the volume of e-liquid that can be sold in a single bottle. Under these regulations, e-liquid containers can hold no more than 10ml of liquid. With a maximum nicotine strength of 20mg/ml. This is intended to make e-cigarettes less appealing to young people and reduce the risk of addiction.

Another important aspect of the TPD laws for e-cigarettes is the requirement for child-proof lids on e-liquid bottles. This is to ensure that vape juice is kept out of reach of children and that they (or you) cannot accidentally ingest the juice.

We take care of these points by ensuring that all the bottles we provide are fully TPD compliant.

Labels & Packaging

The TPD regulations in the UK also include rules on the labelling and packaging of e-cigarettes. This includes requirements for clear and prominent health warnings on e-cigarette packs and a ban on certain types of e-cigarette advertising. The goal of these restrictions is to make it more difficult for e-cigarette companies to target young people and entice them to start using vapes. It is something you will definitely need to consider when you are creating a design for your product. Don’t worry though, we can help.

It is worth noting that the TPD laws also regulate the ingredients that can be used in e-liquids and devices. This is to ensure that the products are safe for consumers and limit the risk of potential health issues.

If you are looking to create your own brand but are put off by these limitations, we will ensure that any labels you use or branded packaging is fully compliant. Just reach out and we can do our thing.


To summarise, the TPD laws in the UK play an important role in regulating the sale and use of e-cigarettes. These laws help to protect people from the potential risks associated with vaping, particularly young people. They ensure that e-cigarettes are manufactured and sold safely. It’s important for vapers to stay informed about the TPD laws and the regulations that apply to their use.


Here at Liquidable, we ensure that any nicotine containing products purchased from us are TPD compliant and legal to sell here in the UK. We have a large range of TPD compliant flavours available to choose from. Take a look here: https://liquidable.co.uk/eliquids/